Looking ahead towards 2021 and beyond, we must hold companies accountable for these initiatives in order to build and sustain inclusive workplaces for coworkers of all backgrounds.

Whether you’re in the beginning stages or six years into development, there is one universal truth when it comes to creating a business or brand that makes a meaningful impact—authenticity. This must be the core.

Whether you’re about to launch a company, or looking to shore up your company you’ve been running for a bit, these tips are non-negotiables to setting yourself up for long-term success.