There are plenty of ways to effectively market yourself on a budget. Here are some tips that I’ve learned and used as small business owner and freelancer over the past decade and how they can help you!

Good financial planning keeps you on track as your small business grows, when challenges arise, and when unexpected crises hit. Here are seven leading tech tools to help take your small business financial planning to the next level!

All roads to Crowdfunding success—with every approach and method—leads right to community. As such, here are a few tips for building a community around your brand.

“How do we increase the availability of traditional capital funding sources for Black women entrepreneurs?” This generation of entrepreneurs is committed to executing their passions by any means and are trailblazing unique paths to accomplish their goals.

Here are some ways that businesses can go beyond the performative activism of 28 days to champion Black people, culture, and achievements 365 days a year.

Personalization is important for eCommerce stores seeking to engage shoppers, increase repeat purchases, drive sales, and increase conversions. Here is how you can use the power of personalization to drive sales.

Whether you have employees, part-time contractors, or handle everything completely solo, as a small business owner, you need a good set of tech tools in your arsenal.

As a society, we’re obsessed with productivity. Walk into any store, flip through any magazine, or scroll through any social media page and you’ll find pictures, articles, and bolded text all screaming the same message—Get (more) things done faster & better! But, somewhere along the path we’ve mistaken productivity with being busy.

Over 40.7 million Americans are expected to be fully remote in the next five years. As this number of remote workers increases, one of your key goals as an employer should be maintaining your company culture—and the transition to remote work doesn’t have to change this dynamic. Here are a few tips!

Are you sharing pictures of your dog during times of political tension? Are you considering conflict, fear, war, or pain that others may be experiencing and incorporating those emotions into the content you share? Are you considerate of your audience and their biases, perspectives, or experiences?

How to go beyond the ‘motions’ by continually seeking opportunities that diversify what you build and within your areas of influence.

Looking ahead towards 2021 and beyond, we must hold companies accountable for these initiatives in order to build and sustain inclusive workplaces for coworkers of all backgrounds.

Whether you’re in the beginning stages or six years into development, there is one universal truth when it comes to creating a business or brand that makes a meaningful impact—authenticity. This must be the core.

Whether you’re about to launch a company, or looking to shore up your company you’ve been running for a bit, these tips are non-negotiables to setting yourself up for long-term success.